Offer "Vince" Shlomi, also known as Vince Offer, or the "ShamWow!" Guy, is an infomercial pitchman, writer, director, and comedian. Offer's first major work was the 1999 comedy film The Underground Comedy Movie. In the late 2000s, Offer began appearing on television commercials for the products "ShamWow!", a super-absorbent towel, the "Slap Chop", a kitchen utensil, and a lint roller called the "Schticky". He's also officially advertised other products such as the Eminem's 2010 album Recovery.