Norman Lumsden was a British opera singer and actor. He first came to prominence during the 1940s and 1950s in several operas by composer Benjamin Britten, often performing at Covent Garden and the Aldeburgh and Glyndebourne festivals. He later began a television acting career during the 1970s appearing mostly in small roles in TV dramas. He branched out into films during the 1980s, notably appearing in Clint Eastwood's 1990 film White Hunter, Black Heart. He is particularly remembered for his portrayal of J.R. Hartley in the 1983 Yellow Pages advert Fly Fishing by J. R. Hartley, which Channel 4 has listed as the 13th greatest television advertisement of all time.