Deepak Chopra is an Indian-American author and alternative medicine/New Age guru. A licensed physician, he began a medical career in hospitals and universities in the Northeastern United States, becoming Chief of Staff at the New England Memorial Hospital. In 1985, Chopra met Maharishi Mahesh Yogi, who invited him to study Ayurveda. Chopra left his position at the NEMH and became the founding president of the American Association of Ayurvedic Medicine, and was later named medical director of the Maharishi Ayurveda Health Center. In 1996, Chopra and fellow physician-turned-alternative-medicine-advocate David Simon founded the Chopra Center for Wellbeing, advertising it as having a "holistic view of life".
Chopra has enjoyed business success from the sale of a range of books, courses and alternative and complementary health products. He has written more than 50 books which have been translated into 35 languages. Chopra is a controversial figure. According to a 2008 article in Time magazine, he is "a magnet for criticism", primarily from those involved in science and medicine. Critics have taken issue with his "nonsensical" references to quantum theory, criticized his descriptions of AIDS and cancer, and said the claims he makes for ineffective alternative medicine may bring "false hope" to people who are sick.